Before you post to the company blog again, read this manifesto. To blog guru Robert Scoble, business bloggers should have a few things in common. Among them, they should steer clear of PR-cleansed jargon, they should have a thick skin, and they should avoid writing during times of emotional turmoil. Scoble, a Microsoft strategist, knows his stuff--he's one of the best-known blogging personalities on the Web.
http://www.changethis.com/2.CorporateWeblog
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Joseph Thornley is CEO of Thornley Fallis. Thornley Fallis helps companies and organizations build relationships with customers, clients and stakeholders by integrating social media with public relations, creative design and word of mouth communications.
http://propr.ca/category/corporate-blogging
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Here we offer a few simple precautions to help you maintain control of your personal privacy so that you can express yourself without facing unjust retaliation. If followed correctly, these protections can save you from embarrassment or just plain weirdness in front of your friends and coworkers.
Blog Anonymously
The best way to blog and still preserve some privacy is to do it anonymously. But being anonymous isn't as easy as you might think.
Blog Anonymously
The best way to blog and still preserve some privacy is to do it anonymously. But being anonymous isn't as easy as you might think.
http://www.eff.org/wp/blog-safely
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Microsoft's Lenn Pryor (Robert Scoble's boss) is on stage right now at the BBS 2005 and speaking on "Corporate Blogging: Strategy and Policy." I was really struck by several things... Lenn comes across as super smart but not stuck up; he's relaxed and engaging; he's marvelously articulate. And so is Robert Scoble. Is this some personality profile they breed at Microsoft? Anyway, read my more-or-less verbatim transcription below of what Lenn said about employee guidelines for blogging. They sound simple... but they're the result of a lot of thought
http://blogwrite.blogs.com/blogwrite/2005/01/microsofts_empl.html
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Are you a clogger? No, I’m not talking about dancing. I’m talking about corporate blogging. While corporate blogs sometimes lack the whiz-bang and pop of personal blogs, there are many benefits to owning a piece of real estate in the blogosphere.
http://www.reputationdefenderblog.com...u-have-a-clog-corporate-blogging-tips
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Regardless of the blog type you choose, be it personal or corporate, the following pieces of advice are meant to guide your steps in your future blogging activity. These are the most important blog tips you’ll need to follow when starting a new blogging adventure!
http://blogsessive.com/blogging-tips/...porate-blogging-guide-6-blogging-tips
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Most experts on branding emphasize how a brand owner spreads his or her message to consumers, but Winsor believes that genuine success can only come from reversing the line of communication as well. His "bottom-up" approach weds branding to customer research, but the resulting mixture is rather thin, continually circling around a handful of talking points concerning the need for a deeper relationship with customers. Companies are urged repeatedly to "find the key voices" in the market and re-center their brands on those customers in order to break through their "brand immune system," a disdain for being coerced attributed, with what feels like undue emphasis, to rising antiglobalization sentiment. Yet many of the case studies fail to provide real insight into the process, asserting that certain companies have such relationships without offering enough detail on how they established them. And though he touts the Internet as an effective tool for listening to consumers, Winsor offers examples that feel already dated. A closing chapter full of generalizations about "Millennial" youth reinforces the impression that the book reads like a client prospectus, and the "anthrojournalism" he touts as a key research methodology comes off as cool hunting under a new name, despite all protestations.
http://www.amazon.com/gp/product/0793...=283155&tagActionCode=sixapart-20
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I started this blog when Corporate Blogging was just about to become a reality. Now that it is an option for many organisations, I've decided to focus my efforts on my home market, Sweden. So this site is not updated any more -- but to never break a permalink all information remains archived here. // Fredrik Wackå
http://www.corporateblogging.info
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Business Blog Consulting is a site devoted to demonstrating how effective weblogs can be for communicating with customers and marketing to new customer prospects. You will find here lots of examples of business and corporate blogs, as well as resources to help you learn more about the topic.
http://www.businessblogconsulting.com
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