Joseph Thornley is CEO of Thornley Fallis. Thornley Fallis helps companies and organizations build relationships with customers, clients and stakeholders by integrating social media with public relations, creative design and word of mouth communications.
http://propr.ca/category/corporate-blogging
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In 2007 my book, "Strategies and Tools for Corporate Blogging," was published by Butterworth-Heinemann an imprint of Elsevier, Inc. In the book I explore how social media gives marketers a tremendous opportunity to listen and conduct a dialogue with customers. The book explains why marketing is the strategy to use in social media, because social media makes it easier for companies to listen to customers.
http://pr.typepad.com/pr_communications
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This is a compilation of corporate blogging success stories available online - there would be more:
http://desicritics.org/2007/05/12/004508.php
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You've found the blog of Shel Holtz, ABC, principal of Holtz Communication + Technology. I've worked in corporate communications since the mid-1970s, online since the mid 1980s and on the Net since 1990. I wrote "Public Relations on the Net," among other books, manuals and articles. I am available for consulting, speaking, and training engagements.
http://blog.holtz.com
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